We apply our established principles in consumer goods to optimize your channel structure and refine your product assortment, taking into account price point, positioning, and customer demographics.
There are many benefits to establishing a clear D2C strategy. Vertical retail allows a brand to have full control over its assortment and messaging, allows for higher profit margins, provides a testing ground and data critical to the brand, and lends itself to loyalty creating initiatives. Strengthening your D2C strategy also diversifies revenue streams to reduce external risk.
Amazon and other third party digital sales channels can create a significant revenue stream within your e-commerce strategy, but they aren't for everyone. We look out for your best interests by developing a value product offering that prevents channel conflict, balances risk, and optimizes omnichannel fulfillment.
Gain exposure by selling in retail locations where your customers already shop. We'll help define the key doors, make strategic introductions, and set you up for success.
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First Wave Consulting Solutions
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